HELLO, MY NAME IS

Art Webb

Creative Director/Art Director

webb.art@gmail.com
804-334-9487
Art Webb headshot
A. Smith Bowman Brand Book
About Me

My name is Art Webb. Yep, Art Webb. An appropriate name for a Creative Director/Art Director. Don’t you think?

“If you make everything bold, nothing is bold.”

Art Webb

I was asked several years ago to give a quote about design and I replied, “IF YOU MAKE EVERYTHING BOLD, NOTHING IS BOLD.” The crazy thing is I became a quoted designer and I had no idea. If you Google the quote, there are 276,000,000 results. The quote was used by AIGA in their Instagram feed. There are T-shirts for sale. It was even used in a presentation on “Going Beyond “Purpose” to Build Brighter Brands and Better Businesses.”

Back in the day, I was a designer at Circuit City and had the fun task of creating full-page newspaper ads for national publications. Holidays meant sales and that meant I had to please a whole squad of product buyers – talk about a challenge! They all wanted their products to stand out with bigger and bolder font weights, but I soon realized that if everything was bold, then nothing was bold. It was a heavy lesson in font weights, but as I gained experience, I learned to give them what they asked for and then design what I thought was best.

This quote has a practical and theoretical side to it. The practical side was my journey as a young designer trying to please everyone, but eventually finding my voice and confidence. The theoretical side is just as simple – if your brand is always screaming, your customers will stop listening. It’s all about finding the right balance between being straightforward and subtle. Just like that furniture store that always has a sale. If every ad screams about it, eventually, people will tune out. Trust is key!



What I Do

I make things look “pretty”. Well, that is a really simple answer. I prefer to say that I help build brands. Branding is the secret sauce that transforms businesses into unforgettable experiences! It’s the art of crafting a unique personality, sprinkled with creativity and professionalism. Think of it as the magic touch that makes your business not just a name but a captivating story.

BRANDING

Crafting a compelling brand identity is the key to grabbing attention and conveying a distinct message. I ensure that the branding is not only innovative but also impeccably tailored to leave a lasting impression.

WEB DESIGN

If you’re looking for a web designer to sprinkle some magic on your project, look no further! I’m a seasoned pro, ready to dive into the world of research and development, ensuring your website needs become a pixel-perfect reality.

SOCIAL MEDIA

Branding and design inject life into social media, transforming mere platforms into vibrant, engaging spaces that resonate with audiences and tell compelling stories

Skills

Brand Development

Concepting

Strategic Thinking

Problem-Solving

Concept/Design

Client Relationship Management

Tech Proficiency

Colloboration

My Experience

Nov 2022 – Present

The Brand Department

Creative Director

I guarantee the quality and completion of creative team projects, develop brand attributes, lead strategy sessions, and supervise video/photo shoots

Jan 2016 – Nov 2022

Madison+Main

Creative Director

I ensured optimal quality and completion of all projects assigned to creative team members, generated brand attributes/statements, orchestrated creative strategy sessions, and oversaw video and photo shoots by acquiring talent, coordinating locations, managing vendors, and editing content.

Sep 2015 – Jan 2016

Allianz Global Assistance

Web Designer/Art Director

Ideated and designed creative marketing campaigns to promote travel insurance.

Apr 2013 – Jan 2015

Capital One

Social Media Art Director

As Social Media Art Director, I designed marketing and organic content related to social media channels for Spark Business and developed the user experience for SparkBusinessIQ.com.

Jul 2011 – Mar 2013

Media General

Technical Designer

As a Technical Developer/Designer, I designed and coded mobile-only websites and facilitated the design and maintenance of front-end content for Media General websites.

Jan 2010 – Jul 2011

Capital One

Email Web Designer

Concepted and designed integrated marketing e-mails while working within the parameters of the corporate brand standards.

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