What is a “Pioneering Spirit”?
Let’s take a journey through the spirit of the Pioneer! “Pioneer Spirit” is not just a mere slogan. It’s a rallying cry that echoes the spirit of one of Virginia’s founding families and embodies the American ethos. At A. Smith Bowman Distillery, “Pioneer Spirit” is not just a phrase, it’s a way of life. We’ve meticulously crafted a brand that reflects this ethos, from our logo system to our typography and color scheme, to the images and illustrations that represent us. Our brand voice is an essential part of this, including our name discipline, brand personality, and brand voice, ensuring that every member of our team and the wider A. Smith Bowman community is on the same page. To top it all off, we’ve even developed a hardcover version of our brand guide, adding an upscale feel to our exquisite whiskey. So join us as we embrace the Pioneer Spirit and experience the exceptional taste of A. Smith Bowman Distillery!
Responsibilities:
Creative Director
Let’s pour ourselves a glass and talk about the evolution of the site!
Let’s pour ourselves a glass and talk about the evolution of this distillery’s site! The site originally had some pizzazz, designed to showcase the distillery’s history, the unique distilling process, and the talented distiller behind the magic. The clean and upscale design reinforced the brand’s identity, with additional features like news and events, and a tantalizing description of their delicious whiskey.
But then… the pandemic hit. Like a shot of whiskey, the distillery was forced to close its doors. But the brand wasn’t ready to throw in the towel just yet. They turned to us for help, and boy, did they have a challenge for us. Not only did they need an e-commerce site, but they also needed an age verification process and had to meet Virginia’s minimum spirit purchase requirements. But wait, there’s more – some counties in Virginia are dry and unable to purchase spirits, so we had to exclude them while still allowing them to buy branded material. And they needed it all done in less than a month!
But we never back down from a challenge, and we delivered a successful site. The client’s only complaint was that it was too successful – they couldn’t keep up with demand! So if you’re looking for a taste of the good stuff, visit the site and see for yourself what all the fuss is about. Cheers to success in the face of adversity!
Let’s shake things up with a little bit of cocktail fun!
So the client came to us with a request for a cocktail recipe book, and we knew we had to craft something special. We started by making the book wire bound, so you can lay it flat without the hassle of it closing on you mid-recipe. And because we’re all about practicality, we chose slightly water-resistant paper.
Next, we took a boozy trip to the distillery in Fredericksburg with a talented photographer and food stylist to capture the perfect shots for the book. Our photography was a flawless blend of practicality and beauty, showcasing not only the drinks themselves but also the beautiful drinkware available for purchase at the distillery. And to make finding your favorite drinks a breeze, we even included handy tabs.
Overall, the recipe book perfectly embodies the brand without feeling like one big advertisement for whiskey (even though it secretly is). So grab a shaker, pick up a copy of the recipe book, and let’s get mixing!
Other A. Smith Bowman Projects
Develop various initiatives, encompassing website creation, social media campaigns, branding materials, and online videos.
