HELLO, MY NAME IS

Art Webb

Senior Art Director | Associate Creative Director

webb.art@gmail.com

804-334-9487

Portfolio

COVIDWISE flyers urging people to add their phone to the COVID fight

Print ad with the headline Goodbye, hello pickleball

About Me

My name is Art Webb. Yep, Art Webb. An appropriate name for an art director, don’t you think?

“If you make everything bold, nothing is bold.”

Art Webb

I was asked several years ago to give a quote about design and I replied, “IF YOU MAKE EVERYTHING BOLD, NOTHING IS BOLD.” The crazy thing is I became a quoted designer and I had no idea. If you Google the quote, there are 276,000,000 results. The quote was used by AIGA in their Instagram feed. There are T-shirts for sale. It was even used in a presentation on “Going Beyond “Purpose” to Build Brighter Brands and Better Businesses.”

Early in my career, I designed full-page national newspaper ads for Circuit City. Every product buyer wanted their item bigger and bolder, until I realized that if everything is bold, nothing is bold. I learned to give them what they asked for, then show them what worked better.

It’s still how I approach every brief. A brand that’s always shouting gets tuned out, so the work has to know what matters most and give it room. Clarity and restraint are what make a big idea land.

What I Do

I turn briefs into big, brand-building ideas and craft them across every channel. For 20+ years I’ve concepted and art directed integrated work for brands including Capital One, A. Smith Bowman Distillery and Maola, from the platform idea through social, film, digital and print.

CAMPAIGN IDEAS

Platform ideas built on a sharp insight, with the tactical executions that bring them to life in every channel.

ART DIRECTION & CRAFT

Hands-on design, typography and art direction from first comp to final file, plus film and photo production through shoot and edit.

SOCIAL

Paid and organic social built for each platform, from in-house work on Capital One Spark Business to integrated agency campaigns.

Skills

Concepting & Big Ideas

Art Direction & Craft

Integrated Campaigns

Paid & Organic Social

Film & Photo Production

Brand Identity

Presenting & Selling Ideas

Collaboration

My Experience

Nov 2022 – Present

The Brand Department

Creative Director

I guarantee the quality and completion of creative team projects, develop brand attributes, lead strategy sessions, and supervise video/photo shoots

Jan 2016 – Nov 2022

Madison+Main

Creative Director

I ensured optimal quality and completion of all projects assigned to creative team members, generated brand attributes/statements, orchestrated creative strategy sessions, and oversaw video and photo shoots by acquiring talent, coordinating locations, managing vendors, and editing content.

Sep 2015 – Jan 2016

Allianz Global Assistance

Web Designer/Art Director

Ideated and designed creative marketing campaigns to promote travel insurance.

Apr 2013 – Jan 2015

Capital One

Social Media Art Director

As Social Media Art Director, I designed marketing and organic content related to social media channels for Spark Business and developed the user experience for SparkBusinessIQ.com.

Jul 2011 – Mar 2013

Media General

Technical Designer

As a Technical Developer/Designer, I designed and coded mobile-only websites and facilitated the design and maintenance of front-end content for Media General websites.

Jan 2010 – Jul 2011

Capital One

Email Web Designer

Concepted and designed integrated marketing e-mails while working within the parameters of the corporate brand standards.