Senior Living is about “LIVING”!

Let’s dive into Pinnacle Living, a non-profit organization that has enriched lives for over 70 years with five senior living communities in Arlington, Williamsburg, Roanoke, and two in Richmond. They embrace all faiths and backgrounds, as highlighted in their 2017 rebrand, where we played a key role. Our challenge was to ensure consistent branding across the communities and raise awareness of the rebrand, addressing past inconsistencies in promotional materials.