“Who’s Your Driver?” isn’t just a question; it’s a crucial reminder to plan.

Who’s Your Driver? is a sober and safe driving initiative that was started by DRIVE SMART Virginia, a non-profit organization with a mission to eliminate alcohol-related crashes and to educate citizens on safe driving practices. The Who’s Your Driver campaign included a safe driving pledge, social media content and promotion opportunities, event sponsorships, live activation at events, and a website, all of which run throughout the NASCAR racing season as well as at several motorsports tracks throughout Virginia.